Being Unique in the Domain Name business

What to do when your product is the same as with anybody else in the market?
What to do when you do not really add value to the products you sell?
What to do when margins are going down?
What to do when everybody is after your customers and you after theirs and the market is growing very slowly?
What to do when you have the ambition to be a large player in this kind of market?
What to do if many of your suppliers are monopolies and feel no competitive pressure at all?

Kind of challenging isn’t it?

Welcome to the domain registrar business….

Being a domain name registrar is not an easy business. The market is definitely a so-called Red Ocean with a lot of commoditisation.

Red-Ocean-vs-Blue-Ocean-Strategy

What did we do to survive and grow and move from the Red to the Blue Ocean?

– We hired more software developers. Currently our software development team is one of the largest in the industry and growing. Innovation is essential and without maximising our investments in the future in order to serve our customers in the best possible way we cannot survive.

– We changed to a unique business model. We charge a yearly fixed fee for the usage of our platform and do not charge any margin on the most common domain names anymore. You get our registry costprice, which in many cases is much lower than you could get yourself. This is very unique and a revolutionary model where customers pay for the value we add and do not pay where we do not add value.

– Everything we do is focussed on saving our customers time and money and to help them grow their business by providing them tools for up-selling and cross-selling to their own customers.

– We invest a lot in our support. Currently we provide support in English, Dutch, Spanish, Catalan and Russian. Our support team gets on average more then a 9 out of 10 from our customers.

– We align our people’s personal goals in life with the company goals and make sure they have autonomy, mastery and purpose in everything they do. Give people the right motivation and they can change the world.

As you can see Openprovider is all about People and Software to help you grow combined with a Unique Businessmodel .

We only need to let the world know we exist ….

 

 

One thought on “Being Unique in the Domain Name business

  1. Pingback: Domains at cost price. Does it make sense? | Domains and More

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